Self-help is dead – the age of take or be taken has spawned the bestselling guide to emulation from the self-proclaimed king of awesome – Jatz Jaxon.

How to be as awesome as me is an unflinching account of life at the top and uncovers many of this modern day doyen of adventure’s exploits. Even though according to the Pentagon Mr Jaxon “does not exist” this telling memoir of success in the face of adversity has captivated mass audiences all over the world and follows in the footsteps of his previous book “that’s enough about me, what do you think about me”.

In typical Jatz style the book was launched in unison with his world record ascent of Mount Everest. The dramatic climb which left Sherpa’s in his wake culminated at the pinnacle which Mr Jaxon thought nicely paralleled his books inner message. From the summit Jatz was heard to quip “nice view, I can see my house from here”.

The harrowing tales of covert operation upper atmosphere halo jumps and the ensuing insights that gives into the dog eat dog world of Haute couture captivate and enthral the reader.  The premise of “train the best, discard the rest”, culminating in the notorious “Fashion Hell Week”, is skilfully interspersed with episodes of Seal lore, sewing history and “thrillosophy”.

“A vibrant portrayal of exquisite tonsorial elegance”

Steadman Von Matterhorn – Sunday Telegraph

“A witty and admirable account of being awesome”

Trudy Poindexter – Courier Times